In our experience across 5,000+ merchants, customer attrition is minimal when dual pricing is properly disclosed. The key is upfront transparency — customers don't feel ambushed because both prices are posted everywhere. Many merchants report customer goodwill improving because cash-paying customers appreciate the discount.

Savings depend on your monthly card volume and current processing rates. A merchant doing $10,000/month typically saves about $400/month. A merchant doing $100,000/month saves around $4,000/month. Send us a recent statement and we'll give you an exact number for your business.

Yes — this is one of the major advantages of dual pricing over surcharging. Surcharges are prohibited on debit cards by federal law (the Durbin Amendment), but dual pricing can apply to all card types because it's structured as posted prices, not added fees.

Most modern POS systems and terminals (Clover, SuperSonic, Figure POS, and more) support dual pricing with a configuration update — no new hardware needed. If your current terminal can't be configured, we'll provide compatible hardware at no charge.

No long-term contract, no cancellation fee. We earn your business every month by saving you money — if dual pricing isn't working for you, you can switch back to traditional processing without penalty.

For most merchants, setup is free. We program your existing terminal, provide compliance signage, and train your staff at no charge. The only thing you pay is the standard transaction processing fee — which is now offset by the dual pricing program itself.